27 powers of persuasion: simple strategies to seduce audiences and win allies


Politicians know: You can change a conversation by touching the other person's arm.
Lawyers know: You don't ask a question unless you already have the answer.
Marketers know: It's easiest to convince people of what they already believe.
Reporters know: People hate silence. They fill it with stuff you can use.

You may love them or hate them, but there is no denying that politicians, lawyers, marketers, and reporters are masters of persuasion. In 27 Powers of Persuasion , Chris St. Hilaire distills their knowledge into 27 tools that will empower you to persuade anyone of just about anything. As a message strategist for some of the most famous names in America, Chris St. Hilaire has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs.

27 Powers of Persuasion provides practical strategies that have helped St. Hilaire's clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to:

With provocative excerpts from courtroom testimony, behind-the- scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.

George Romero co-wrote and directed Night of the Living Dead in 1968, a film that inspired the modern zombie craze and made an indelible mark on American cinema. Come this way, horror fan...

Interested in rare and collectible books? Booksellers from around the world showcase some of their finest in Biblio's rare book room .

Politicians know: You can change a conversation by touching the other person's arm.
Lawyers know: You don't ask a question unless you already have the answer.
Marketers know: It's easiest to convince people of what they already believe.
Reporters know: People hate silence. They fill it with stuff you can use.

You may love them or hate them, but there is no denying that politicians, lawyers, marketers, and reporters are masters of persuasion. In 27 Powers of Persuasion , Chris St. Hilaire distills their knowledge into 27 tools that will empower you to persuade anyone of just about anything. As a message strategist for some of the most famous names in America, Chris St. Hilaire has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs.

27 Powers of Persuasion provides practical strategies that have helped St. Hilaire's clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to:

With provocative excerpts from courtroom testimony, behind-the- scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.

George Romero co-wrote and directed Night of the Living Dead in 1968, a film that inspired the modern zombie craze and made an indelible mark on American cinema. Come this way, horror fan...

Interested in rare and collectible books? Booksellers from around the world showcase some of their finest in Biblio's rare book room .

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27 Powers of Persuasion: Simple Strategies to Seduce.

27 Powers of Persuasion | Chris St. Hilaire

    Politicians know: You can change a conversation by touching the other persons arm. Lawyers know: You dont ask a question unless you already have the answer. Marketers know: Its easiest to convince people of what they already believe. Reporters know:
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